Make your trade show investment a wise one. These articles provide basic information to help you plan and implement a trade show strategy that delivers results. Check back each month for a different article! Please share this information with others in your company who are responsible for your company’s trade show success.

June – The Most Overlooked Key to Exhibiting Success
July – Exhibiting Dollars and Sense: Money Management
August – Planning to Win: Exhibiting by Objectives
September – Creating an Immersive Exhibit Experience
October – High-Impact Pre-Show Marketing
November – Staffing for Success
December – Lead Management
January – Conducting Effective Pre-show Meetings
February – Exhibit Measurement Made Easy

The A.R.T. of Exhibitor Training Free E-Courses
We want your exhibiting experience at the International Poultry Expo / International Feed Expo to be a successful one! One way to accomplish that is by learning more about all facets of exhibiting. Taking time to complete these free courses can result in greater return on investment. Encourage others within your company to participate as well. Individuals who complete at least three courses will receive a special certificate.

E-Course 1: Pre-Show Planning (Best Practices for Exhibiting by Objectives)
Ideal Viewing Time: Four to six months before the show
Length: 20 minutes

Exhibition industry research shows that 76 percent of exhibitors fail to set clear objectives for trade shows. If your company doesn’t know or isn’t clear on what you are trying to accomplish at the IPE / IFE, how will you ever know if you succeeded?

LINK: http://artofexhibitortraining.articulate-online.com/2683135499

E-Course 2: Pre-Show Marketing (Best Practices for Exhibit Marketing)
Ideal Viewing Time: Three to five months before the show
Length: 40 minutes

Industry research finds that 80 percent of exhibitors do little or no targeted marketing on their exhibit for trade shows. Trade show attendee behaviors have changed dramatically over the last several years. Many exhibitors are either unaware of these changes or have not adapted their exhibit marketing practices to align with these changes.

LINK: http://artofexhibitortraining.articulate-online.com/2683163031

E-Course 3: Lead Management (Best Practices in Trade Show Lead Management)
Ideal Viewing Time: Two to three months before the show
Length: 29 minutes

If you aren’t following up on leads or don’t know what happens to your leads, how do you determine whether you got a return on your investment.

LINK: http://artofexhibitortraining.articulate-online.com/2683106158

E-Course 4: Exhibit Measurement (Best Practices in Exhibit Performance Measurement)
Ideal Viewing Time: One to two months before the show
Length: 42 minutes

Exhibitor magazine research found that 86 percent of exhibitors lack any organized form of post-show measurement. With increased demand for accountability in marketing spending, if you don’t have an exhibit measurement process in place, you may be in jeopardy of losing your budget.

LINK: http://artofexhibitortraining.articulate-online.com/2683156332